AI/ML for the Win: Modern Mobile App Solutions
Does anyone remember those prehistoric ways of developing websites? As a developer myself, I absolutely loathed the process, especially when there was a bug acting like a wrench in the cogwheels of your website. There were so many pieces, like the back-end database and the front-end user interface, and they both had to be seamlessly integrated. It took forever and required immense fixes.
Now, if someone asked me to develop a website, I’d simply yawn and direct them to platforms like Wix or Shopify, because the future belongs to AI. The age of copying code from bootstrap to create websites is over.
Artificial Intelligence has revolutionized website development, eliminating the effort, time, and cost, while introducing new features that enhance quality and innovation.
- Personalization
User engagement is such a core element when it comes to any application, be it web or mobile, it can make or break it. So, what AI does, in simple terms, is empower the application to adjust the user experience to the individuality of every user so that it becomes enjoyable to everyone. It learns the patterns of the user and molds itself in a way that aligns with user preference thus increasing retention.
What I love about personalization are the recommendation systems build on AI. It knows you like no one really does and you’re not searching for content, the content finds you. Think, Netflix.
- Customer Service and Support Function
AI/ML is now pulling away from the inherent necessitation of hiring chat support staff since a lot of that heavy lifting can be done by chatbots. Thanks to faster computing powers and nifty innovations like Natural Language Processing, it feels as though your customer is talking to a real person.
According to Forbes Advisor, 52% of telecommunications companies are increasing their efficiency by the use of chatbots.
- Efficiency Pro Max
At the developer end, you don’t have to really write a lot of code since generative AI will generate the code you need. All you need to do is have the ability to understand code and programming. Another thing genAI can do for you is detect bugs in your code which means completely eliminating the hours slaving away in front of a computer screen to figure out what went wrong and then finding out that it was a mere missed semicolon.
- Security and Predictive Analytics
I don’t know if anyone remembers but websites (and I’m talking dark ages like Web 1.0) needed regular maintenance checks and updates. But now, all you need to do is run predictive analysis which means AI knows your past data and sequence of events that occurred to a crash or any other performance anomaly and alerts you before anything like that happens again.
So, what’s happening is that instead of spending money on regular checkups you have a system that continuously monitors system performance.
Furthermore, this continuous monitoring helps with anomaly detection within any system and helps prevent cyberattacks. There are so many websites that may revoke access after detecting unusual request rates protecting it from web-scraping.
- Boosting Marketing Efforts
There are innumerous applications of AI in marketing including things like segmentation analysis, natural language generation for content creation, campaign management and email marketing. These are so great because they make marketing efforts targeted and minimizes wasted effort by eliminating the guesswork out of it.
Marketing is as much mathematical as it is creative, maybe more so, and AI is the perfect tool to make sure marketing efforts are as optimized as possible.
There is this phenomenon called expectation transfer which means if one company provides exceptional service, the customer starts expecting the same within the same industry. So, everything we discussed above truly helps with this expectation transfer. And here lies the true expertise of Hazentech in which it helps you empower yourself through AI/ML technology. We partner with you to drive innovation, maximize efficiency, and achieve strategic goals in a very competitive environment. In a Mckinsey global survey, it was discovered that 65% of employers have reported the use of AI within their organizations.
So, whether you are at the start of an AI journey or need the right competencies and support in scaling existing solutions for success in an AI-powered world, HazenTech has got it covered.
